The beige G3 is the only vintage Mac that I have tested with a (quality) socket based power meter. The G3 base unit draws about 60W, which was about 20W less than a PII or PIII PC with the same PSU.
I have done a lot more testing with modern PCs (part of the evaluation process when tendering for new models). This week I looked at an old P4 (on an 845 chipset motherboard) and a brand new Intel 6550 processor (on an Intel DQ35JO board, a standard for corporate PCs). Both had similar expansion capacity, similar PSU specs and both drew about 60W. Coupled with a 19" TFT monitor, the contemporary PC draws 90W total.
All of this is fresh in my mind because, last week, an IT director brought up the old chestnut that "a PC can cost more in electricity than the initial purchase price". The cost of running a PC drawing 90W continuously for four years is £240 (based on UK electricity price for a big customer, but ignoring night use rebates). PCs are cheap, but I can't buy anything useful for £239.
For anyone buying lots of PCs for a large electricity user, make sure that your new PCs have PSUs with active power factor correction (active PFC). If you use a lot of electricity, you get billed for "out of phase" power use, which can be a significant cost if your PCs use passive power factor correction. In the US there is a government programme promoting adoption of active PFC PSUs, which will no doubt rub off on PC specs internationally. (Don't worry if you are a home or small business PC user: you won't be charged for "out of phase" power consumption.)
I generally agree with Tom Lee regarding the economic/environmental benefits of updating PSUs in vintage Macs. However, you may wish to fit a more modern PSU to computers that are being used as a server: not for energy efficiency reasons, but to provide reliability and safety.
Some interesting questions arise from this thread. If I wished to provide a web server running from home for a few friends, what would be the best (in energy terms) vintage Mac hardware? For a server delivering dynamic content, it has to be a PowerMac, probably a headless G3. For static pages, an LC475 will be cheaper to run than any PowerMac and only marginally slower.