It is said, in many different ways, that "You don't know where you're arriving unless you know where you came from". Apple's little touches, in the Happy and Sad Macs, signatures moulded into cases, the Easter Eggs and other 'in' jokes or characteristic references, were a human touch in the potentially forbidding new world of computing. Let's keep in mind that buyers of Apples, and then Macs, were sometimes as infatuated with computing as they were intent on getting some job done. For the latter, thoughtful and effective software. For the former, a sense of belonging as well as the hardware and software.
If Apple throws overboard all of its history, it will be the loser. It needs to be as aware of its beginnings as Apple Computer as it is of what appeals to a mass market in the way of tools (for the serious) and diversions (for the acquisitive). What Apple has always had has been design quality, both æsthetic and functional (with some bloopers, admittedly). Only a commitment to being different and better, as opposed to different for difference's sake (look at many PC bells-and-whistles towers) will give them the edge as platforms converge. Remembering their history, with a dab of humour deftly applied, may keep their feet on the ground.
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