Then it's not much use as a BeOS system, that's like a version of Windows that does not support the Win32 API. Or a UNIX that does not provide the ANSI C library.
Even then, the desire to release iTunes for Windows (thus make the halo-effect a reality rather than a theory) was probably the result of negotiating the rights with music publishers (necessary for the iTMS).
Actually, I think Jobs got the original iTMS contracts because it was originally launching to just Mac users - a much smaller control group, if you will, for the wary music companies.
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