Its too bad I don't have an ImageWriter to confirm this, but I suspect this card is dumber than anyone expects. Its entirely possible that it just checks for DDP packets of type = 2 (NBP) and sends a response. That is, if anyone sends a NBPLkup on the network, even for types that aren't an ImageWriter (ex: looking for type AFPServer), it unconditionally sends out a NBPLkupReply with the printer's information. It also solves the problem that the card would need to respond to different NBP types depending on the type of printer it is installed in (The IWLQ responds with type "LQ" instead of "ImageWriter"). No need to waste CPU resources parsing the NBP tuple at all! Very Woznian if the engineers at Apple did it like that.